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Description
Joico K-Pak Intense HydratorJoico K Pak Intense Hydrator There's dry hair and there's hair that's so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that desperately needs to quench its thirst. Features: Improves softness and ramps up radiance. Helps repair damaged hair. Detangles with ease. Reduces frizz. How To Use: After shampooing,
Joico K Pak Intense Hydrator
There's dry hair and there's hair that's so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that desperately needs to quench its thirst.
Features:
Improves softness and ramps up radiance.
Helps repair damaged hair.
Detangles with ease.
Reduces frizz.
How To Use:
After shampooing, apply to damp hair and leave on for a full five minutes; then rinse thoroughly.
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
Mini
Somehow I did not notice they were sized mini when I ordered these. I opened them to realize that these would not fit a full size soap bar. They fit the scraps of tiny soaps inside. There is a good amount of texture to them that will help exfoliate your skin in the shower. Overall a good set of mini soap exfoliating bags. **Thanks for reading my review & hope that this review helps make your decision easier.**
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Reviewed in the United States on December 6, 2020
★★★★★ 5
Work well
They’re a little smaller than I thought but you can fit a dove bar in them. They work well.
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Reviewed in the United States on November 9, 2022
★★★★★ 5
Stellar information!
Format: Paperback
I bought this book to help with gathering information for a long research paper I was writing for university but I loved this book! From the cultural anthropological history to the braided neuroscience and historical analysis in between, this has become one of my recent favorites. I've even asked for other books written by this author on my Christmas list. Very fascinating read!
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Reviewed in the United States on December 12, 2025
★★★★★ 5
Leveling the playing field
Format: Hardcover
It is a not so tightly held secret that the Republicans know how to manipulate emotions for political advantage; with this book Drew Westen levels the playing field by not only providing insight into how emotions are evoked and taken advantage of politically, but also provides evidence-driven suggestions for the Democratic party to follow. The question, of course, is will the Democrats change their electoral strategies taking Dr. Westen's suggestions to heart, or will they follow the failed tactics of the Gore and Kerry campaigns, which relied on consultants following a rational-choice model of politics that prefers watered down political positions and milquetoast candidates in hopes of taking the "center".
While some may argue that this book is unethical by advocating the targeting of voters' emotions, instead of their "rational thought process", and thus is supportive of public manipulation, a very strong counter-argument might be made that putting this information in the public domain will help voters inoculate themselves against current Republican strategies which rely on scaring the public and arousing their anger against others using a range of techniques that border on the illegal. Specifically, the "RATS" subliminal advertisement used by the Bush 2000 campaign to attack Gore is, on close scrutiny, a very astute and professional advertisement that takes advantage of knowledge in the academic sphere that humans process information outside of conscious awareness. Specifically, a 1986 article in the Journal of Personality and Social Psychology by Fazio et al. provided evidence that not only did the term "RATS" have a negative effect on peoples' evaluation of items presented afterwards, but that further, the term "Reagan" had a weak positive effect. Likewise, both Westen and colleagues and Stewart and Schubert(in Harvard International Journal of Press/Politics, 2006), in separate studies, suggest that the term "RATS" is an effective subliminal.
Furthermore, the use of fear/anxiety by the current administration is well established, with studies showing a correlation between changes in the Homeland Security color-coded threat indicator and political tactics. While one might argue over the timing of the Iraq invasion, and whether it was carried out for short-term political expediency, or to address a perceived threat in the region, one cannot argue with the rally effect that bolstered President Bush's ratings to over 90% immediately after 9-11 and over 70% after the Iraq invasion. Knowing that humans respond in predictable ways when different emotions are evoked allows not just politicians, consultants, academics and wonks to understand human behavior, but also will give the average citizen greater awareness of how the emotions evoked affect their decisions and responses. In other words, a more intelligent population may come from a more emotionally astute population.
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Reviewed in the United States on September 5, 2007
★★★★★ 4
A compelling counternarrative
Format: Hardcover
"The Political Brain" by Drew Westen is an important contribution to the political science literature in general and an inspiration for Democratic Party supporters in particular. Mr. Westen's knowledge of psychology and the cognitive sciences provides insight into how the individual develops a political consciousness. Showing how the Republican Party has gained advantage by developing an emotionally fear-laden narrative designed to exploit the electorate's psychic sensibilities, Mr. Westen argues that Democrats can and must develop a compelling counternarrative that appeals to the American public's better angels in order to inspire their supporters and win consistently at the polls.
The first section discusses the mind, brain and emotion in politics. Mr. Westen draws upon the latest scientific research to explain how emotion is integral to the brain's cognitive function. Mr. Westen recites passages delivered by Franklin Delano Roosevelt and Bill Clinton to illustrate how political messages are most effective when they tie issues to emotionally resonant themes and images. Importantly, Mr. Westen also deconstructs the neoliberal ideology of Ronald Reagan to help us better understand the importance of evolutionary psychology and crafting popular messages with curb appeal.
The second section provides a blueprint for executing emotionally compelling campaigns. Mr. Westen explores the multiple layers of voter intelligence to reveal how Republicans have successfully used subliminal messaging to activate the public's feelings of anxiety in order to get people to vote against their own material self-interests. The author stresses that when Democratics shy away from conflict, voters instinctively detect weakness; therefore he recommends that Democrats cede nothing and go after issues that many voters tend to perceive as Republican. To that end, Mr. Westen offers a series of principled narratives on contentious issues such as abortion, affirmative action, gay rights and gun control that he believes could easily help the Democrats gain majority support by activating the American voter's sense of fairness, freedom and equality of opportunity. While perhaps not fully convincing on all subjects, Mr. Westen amply demonstrates that a coherent and inspirational counternarrative is possible.
Unfortunately, this otherwise excellent book succumbs to a transparent attempt at self-promotion by forcing readers to go to the author's website to read the footnotes. Boo! Yet despite this minor deficiency, I highly recommend this timely and fascinating book to everyone.
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Reviewed in the United States on February 10, 2008
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