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Description
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B And Luxury BrandsHow Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B And Luxury Brands This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B And Luxury Brands
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
SPECIFICATIONS:
Author:Bryon Sharp, Jenny Romaniuk - Брайон Шарп, Дженни Романюк
Publisher:Oxford University Press
Language:English
Publication Date:2021
Number of pages:256 pst
Format:Hardcover
Width:162 mm / 6,4'
Height:235 mm / 9,3'
Weight:520 g
ISBN:9780190330026
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