Predictably Irrational: The Hidden Force That Shape Our Decisions
SKU: 15377830380

Predictably Irrational: The Hidden Force That Shape Our Decisions

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Predictably Irrational: The Hidden Force That Shape Our DecisionsPredictably Irrational: The Hidden Force That Shape Our Decisions Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is 'free' it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence

Predictably Irrational: The Hidden Force That Shape Our Decisions

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is 'free' it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

SPECIFICATIONS:

Author:Dan Arieli - Дэн Ариели

Publisher:HarperCollins Publishers

Language:English

Publication Date:2009

Format:Paperback

Width:129 mm / 5,1'

Height:198 mm / 7,8'

Weight:280 g

ISBN:9780007256532

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SKU: 15377830380

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Jessica
Natrona Heights, US
★★★★★ 4
Super Snug
Color: Light Beige, Size: 38DD
Good material, and cups did what they were supposed to. However, I did order my normal bra size and the band was very tight. Ended up returning because it was too constricting. Appreciated that this had some front coverage/lined too! Might order again in a different size. Definitely would have given 5 stars other than fit.
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Reviewed in the United States on March 2, 2026
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UserB
Grantham, US
★★★★★ 3
Size up
While I like the concept, it’s not true to size. I cut the tag off thinking this fit well, as I wear 38G in most HSIA bras, I found that throughout the day this rode up and gave me “quad-breast.” It also broke the skin on my back where the anti-slip rubber was on the band. It has potential, maybe if you size up with band and cup.
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Reviewed in the United States on May 7, 2026
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Jocelyn L
Pawtucket, US
★★★★★ 5
My everyday, everywhere laptop bag
Color: Brown Pu 239
This is hands-down my favorite laptop bag. It’s exactly as pictured. I use it daily and it has traveled all over the world with me. After a full year of hard, everyday use, it’s still holding up beautifully with no signs of wear. It holds a lot without feeling bulky. I’m able to carry my laptop along with content creation tools, marketing materials, chargers, and extras with ease. The two external pockets are incredibly helpful for quick-access items, and the two side drink pockets get used constantly—I often stash an umbrella or spare battery packs in them. One feature I really appreciate when traveling is the snap closure at the top. It’s a small detail, but it adds peace of mind when I’m moving through airports or traveling abroad and want an extra layer of security. It’s also surprisingly versatile style-wise. I carry it with casual outfits and professional attire, and it works with both. Trendy, practical, and thoughtfully designed. If you’re on the fence, get the bag. It’s well worth the cost in all categories. It’s reliable, well made, and clearly designed for real daily use.
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faith
Charlottesville, US
★★★★★ 5
Amazing!
Color: Brown Pu 239
So cute and sturdy. Has good amounr of space and the material is quality. Great value for money and functions as a school backpack, travel bag, or just a cute carey back. Very light and slim.
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Emily Scearce
Port Orchard, US
★★★★★ 4
Stylish and Functional, But with a Minor Quirk
Color: Brown Pu 239
I really love this PU leather backpack purse! It’s a perfect mix of style and practicality, but there’s one small design issue that keeps it from being perfect. **Pros:** - **Stylish Design:** The leather finish looks chic and goes well with any outfit. It’s versatile enough for casual outings or work. - **Spacious and Organized:** The compartments are thoughtfully designed, with plenty of space for all my essentials without feeling bulky. - **Comfortable to Wear:** The adjustable straps make it easy to carry as a backpack, and the weight distribution is great. - **Durable Material:** The PU leather feels high-quality and holds up well to daily use. **Cons:** - **Top Handles Issue:** The top handles stand straight up when I wear it as a backpack, which can look a little awkward and get in the way. It’s not a dealbreaker, but I wish they could lay flat. Overall, this backpack purse is a fantastic buy, especially for the price. If the top handle design doesn’t bother you, it’s an excellent addition to your wardrobe. Stylish, functional, and durable!
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Reviewed in the United States on January 1, 2025

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