Flavor: The Science of Our Most Neglected Sense
SKU: 86836484338

Flavor: The Science of Our Most Neglected Sense

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Description

Flavor: The Science of Our Most Neglected SenseCan you describe how the flavor of halibut differs from that of red snapper? How the taste of a Fuji apple differs from a Spartan? For most of us, this is a difficult task: flavor remains a vague, undeveloped concept that we don't know enough about to describe or appreciate fully. In this delightful and compelling exploration of our most neglected sense, veteran science reporter Bob Holmes shows us just how much we're missing. Considering every angle

Can you describe how the flavor of halibut differs from that of red snapper? How the taste of a Fuji apple differs from a Spartan? For most of us, this is a difficult task: flavor remains a vague, undeveloped concept that we don't know enough about to describe--or appreciate--fully. In this delightful and compelling exploration of our most neglected sense, veteran science reporter Bob Holmes shows us just how much we're missing.

Considering every angle of flavor from our neurobiology to the science and practice of modern food production, Holmes takes readers on a journey to uncover the broad range of factors that can affect our appreciation of a fine meal or an exceptional glass of wine. He peers over the shoulders of some of the most fascinating food professionals working today, from cutting-edge chefs to food engineers to mathematicians investigating the perfect combination of pizza toppings. He talks with flavor and olfactory scientists, who describe why two people can experience remarkably different sensations from the same morsel of food, and how something as seemingly unrelated as cultural heritage can actually impact our sense of smell.

Along the way, even more surprising facts are revealed: that cake tastes sweetest on white plates; that wine experts' eyes can fool their noses; and even that language can affect our sense of taste. Flavor expands our curiosity and understanding of one of our most intimate sensations, while ultimately revealing how we can all sharpen our senses and our enjoyment of the things we taste.

Certain to fascinate everyone from gourmands and scientists to home cooks and their guests, Flavor will open your mind--and palette--to a vast, exciting sensory world.



Binding Type: Hardcover
Publisher: W. W. Norton & Company
Published: 04/25/2017
ISBN: 9780393244427
Pages: 320
Weight: 1.10lbs
Size: 9.30h x 6.10w x 1.30d

Review Citations: Publishers Weekly 02/27/2017
Kirkus Reviews 03/01/2017
Library Journal 03/15/2017 pg. 137
Booklist 03/15/2017 pg. 10
Shelf Awareness 05/16/2017
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SKU: 86836484338

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TJ
Port Orchard, US
★★★★★ 4
Great value and great monitor
Size: 27"/QHD/200Hz
As a note to new buyers: a chemical-like odor may be emitted from your monitor's exhaust for the first 2-3 weeks--at least mine did. I did some research and this was likely attributed to some cleaning chemicals from the factory, and it is burning off from the heat of the monitor. Simply have good ventilation in your room, and the odor should dissipate in 2-3 weeks. I've had this monitor for over a year now, and there is no odor anymore. Now, for the actual review: This monitor is great quality for the price! Not perfect, as I've found this monitor doesn't display smooth gradients of dark very well. For example, when I'm in a dark room in a video game, the dark ambient colors show slightly pixelated rather than smoothly blended. Other than that, this monitor works like a charm! Colors are great, and monitor settings are easily adjustable. One complaint I have is that I can't change the monitor's brightness using the Windows OS' brightness settings--you have to change the brightness/contrast using the monitor's buttons.
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Reviewed in the United States on December 2, 2024
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Lauren
Los Angeles, US
★★★★★ 5
Great quality
Size: 27" 240hz/FHD
I bought this for my son as a second monitor. Graphics are sick! Feels like you're really in the game. My son absolutely loves it.
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Reviewed in the United States on April 25, 2026
T
Verified Purchase
Tony in Hawaii
Pawtucket, US
★★★★★ 5
A great value for a state of the art monitor.
I use two of these at my home work station. I am not a gamer, I use these mainly for working on multiple spread sheets and financial programs. The high pixel count of these 8k video displays makes it easy to read the screens. I have Windows 11 on my computer, so installation of the 3 monitors was easy. I have my computer monitor set at 150% and these two monitors set at 125% magnification. All three are at eye level. They came with display port cables which my computer and hubs do not have, so I in a 8K HDMI cable for each. I do play a few videos, and those look great. The curved screen helps in keeping all the monitor sort of equidistant from my eyes which helps everything on the 3 screens stay in focus for my 80 year old eyes. I have reflections on my computer screen, but both of these Koorui monitors are reflection free. I first went to Costco to pick up a monitor and this allowed me to zero in that I wanted the 8k and curved screen in a 24 or 27 inch monitor. They did not have that combination. I tried just one of the Koorui monitors along with my older monitor. The Koorui was so far superior that I quickly purchased the second one and tossed out my outdated one. I use these for hours each day, and at this low price I feel I can easily justify this investment. I feel secure these monitors will be with me for a long time.
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Reviewed in the United States on October 27, 2023
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Zach B.
Lexington, US
★★★★★ 1
This sucks.
Well i picked this up on sale for black friday and finally got around to installing my new video card, psu, extra ssd, and finally hooking up this new monitor. The new video card doesn't have a spot for the cable from my old 1080p monitor, so this is the only monitor i can use. It's christmas eve btw. Anyways the monitor fires up fine and looks great for about 6 hours of use. Then as i'm getting ready to boot up elden ring a big vertical magenta line of pixels appears on the right half of the screen, as well as a grey horizontal line of pixels. I didn't do anything before this happened, the monitor was sitting completely still on my desk. One second it worked the next i've got this line. I tested another cable, and while unplugging the displayport cable from the monitor the pink line stayed there as it was registering "no input." So it's definitely the monitor that's broken and not something wrong with my video card or software. I tried contacting technical support early in the morning and still haven't received anything at 5 pm. I realize it's christmas eve but I'm now stuck without a functioning monitor for probably my entire time off for christmas, and will have to pay return shipping, which soaks up all the money i saved getting it on sale. Over all i'm very unhappy with this purchase. edit: Koorui, the manufacturer, never got back to me about the broken monitor they sent me, so i contacted amazon and told them my situation. they told me they couldn't send a replacement because it wasn't available, even though you can order the exact monitor off amazon through prime right now. this order was a critical failure in service with both koorui and amazon. they can't seem to lift a finger for someone who paid them money for a product they sell. they want me to ship the monitor back, receive my money back, then purchase the same monitor for a higher price from them. I'm changing my review to 1 star and i would give 0 stars if i could. unbelievable. edit: ok i shipped the monitor back. they sent me a replacement monitor and this monitor also does not work. it doesn't turn on. i plugged it into both a surge protector and a power strip, then switched the cable and it doesn't turn on. i would be extremely wary of this company and their products. edit 2: by far my worst purchasing experience on amazon. with the second broken monitor they shipped me the support guy actually asked if i would take it to a tv repair shop. i told him we don't have that in the united states and returned the item for a full refund. they got to keep my $150 for about 3 months though. these people should not be allowed to sell on amazon.
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Reviewed in the United States on December 24, 2022
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Verified Purchase
Jo jo
New York, US
★★★★★ 5
Gaming
Size: 27"/QHD/200Hz
Idk about the specs but my it's used strictly for gaming and got no complaints.
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Reviewed in the United States on June 10, 2026

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